Flex helps scaling software organizations future-proof their payments strategy by providing an integrated payments solution that allows platforms, Independent Software Platforms (ISVs), and Value-Added Resellers (VARs) to monetize their payments. Flex customers can start earning on their payments as a referral partner today while avoiding unnecessary switching costs later when they're ready to become a payment facilitator.
At our Finix Flex webinar, we shared how we have designed Flex to be a seamless, simple, and scalable platform that helps software companies in the U.S. get on the path to payment facilitation today. While we tried to cover all of the questions during our session, we weren't able to. So we've collected some of the most frequently asked and answered them here.
How much integration and implementation effort is required for Flex?
Flex customers get the full Finix onboarding experience we provide to our payment facilitation clients but in a condensed timeline. We consciously decided to extend this white-glove onboarding experience for platforms that are often just getting started with payments. With Flex, you can expect to go from kickoff to live processing in only a few weeks.
Integrating the Finix payment gateway is the primary technical responsibility. Full integration should require no more than a few days and looks exactly like your website or app -- no redirects or hosted forms; you own the user interface. The only exception is the merchant boarding page, which is hosted by Flex but can be skinned and styled to look like your product as part of the onboarding process.
How does the migration from Flex to Finix's payment facilitation platform work, and how does this avoid "switching costs"?
When transitioning from a traditional referral partnership to a payment facilitation model, a platform must migrate all of their payment card tokens and merchant underwriting information from their existing provider to a secure third-party vendor or take on the complex compliance process required to bring that sensitive data in-house. Often, they're required to buy card and merchant information from their existing referral partner. On top of this migration work, there's a brand new technical integration to complete. If you are already in a referral relationship with an existing partner and want to switch to Finix (Flex or otherwise) that data migration and new integration still must be completed.
When transitioning from Flex to a full payment facilitator with Finix, there are no tokens to migrate, no book of merchants to buy, and no new technical integration to complete. Flex makes the migration of merchant data seamless and can configure your platform in the background to take you live as a payment facilitator.
Another benefit of Flex is that you're providing customer support to your customers from day one, so you can start owning that customer relationship, with Flex handling the operational details on the back end. With the traditional referral model, your payments provider is the one providing customer support to your merchants for things like chargebacks. When the time comes to transition to a payment facilitator, your customers won't know the difference.
With Flex, you have the full Finix Professional Services team to help you prepare your payment facilitation registration. They can help advise your organization as you grow in your payments strategy and help you determine the right time for your business to bring payments fully in-house.
How are risk and chargeback handled with Flex?
Chargebacks for Flex merchants work similarly to what you would experience in a referral model. In this case, Flex will charge or deposit funds from a merchant's linked bank account for chargebacks they receive or win. Finix helps automate all of that accounting, but we don't take on any liability. The difference with Flex from something like Stripe Connect Custom, for example, is that risk is baked into the pricing (and is often cheaper). So while merchants are still debited for chargebacks as usual, in the event of a chargeback loss, where the processor can't recoup money for chargebacks from a merchant - the Flex client isn't liable.
Does Flex support card-present payments or just online/card-not-present transactions?
Currently, Flex supports card-not-present transactions.
How quickly can merchants be underwritten?
Merchants are typically underwritten within an hour and never later than the end of the following business day.
In what countries is Flex available?
Flex is only available in the United States for now.
Does Flex have any third-party ecommerce platform (i.e., Woocommerce, etc.) plugins?
Flex does not currently have third-party ecommerce plugins.
Does Flex work with ACH payments or just payment (debit and credit) cards?
We support debit cards, credit cards, and eCheck transactions (ACH) today.
What is the funding time to merchants, and who handles it?
Each business day, merchants receive their funds from transactions that occurred two days prior. The Flex program manages settlement processing.
How is Finix selecting beta participants?
We're looking for ambitious US-based software companies that aren't quite ready to make the jump to payment facilitator yet but know they want to in the future. Flex is not meant for those that want a payments provider for their side-project. We want companies that are building the platform for their respective verticals by combining software and payments.
So far, we've seen strong adoption among companies that are both seeing an acceleration of their business due to COVID-19 and also those that might have a bit more time right now to make strategic investments in their future. You can imagine companies in the food delivery, and education space are booming right now, while services that cater to gyms and brick-and-mortar retail might not be in high-demand due to social distancing measures.
The common thread running through all of our beta customers is that they know they're going to be massive businesses and want to make the smart decision to prepare for that future now.
Flex is still in Beta, so we're still working out the specifics of our pricing model on a case by case basis. We'll share more once we've settled on a generally applicable model.
If your organization is ready to start realizing real revenue from payments today by getting on the path to full payment facilitation with Flex, contact a member of our team to get started.